So JK Rowling’s been teasing us ALL week on youtube with a mysterious page filled with a countdown and abunch of virtual owls that grew and grew in flock size as the countdown came closer to it’s date. Today, her announcement has been revealed! Apparently her (along with the help of Sony) have designed a new website (www.pottermore.com) dedicated to give little extra tidbits and facts and possibly fancy cutout animations with instrumental music to go along with the story for readers to use while reading their Potter novels with the billions of fans around the world. “Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.”
Its funny because a few years back she meantioned she will make a Potter Encyclopedia that would explain all the little tids bits in the book as well as all the tidbits she never explained (for example: how a Horcrux is actually made). This website seems to be a combination of not only that wizarding world encyclopedia but what I hope is more of those fancy cutout illustrations that go along with the books. The site also seems to be a plugin to buy Harry Potter audio books, eBooks, and so forth. No clue yet about other Harry Potter merchandise but I get the feeling Rowling isnt about to try and sell us Mugs and “I love Hufflepuff” T-shirts (hell that’s what Potter Island is for in Orlando). Knowing her she’s going to keep this site to strictly educational and reading materials as she wants the joy of reading to be spread across the world. gotta love JK.